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➤ Key Highlights

  • U.S. senior housing investment continues to grow, propelled by strong tailwinds and benefiting from stable fundamentals—including rising occupancy levels.

  • The sale volume for 2025 is on pace to exceed last year’s total, according to NIC’s latest report on senior housing investment.

  • When we compare 2025 to 2022, the beginning of the market recovery, transaction volume has doubled.

  • During the first three quarters, senior housing transactions totaled $10.3 billion, marking a 36 percent increase over the same period of 2024.

  • Six consecutive quarters of valuation increases led to an average price of nearly $175,000 per unit during the third quarter.

  • Sonida Senior Living became the eighth-largest U.S. owner in the sector after agreeing, in November, to pay $1.8 billion for CNL Healthcare’s 69 assets totaling 7,535 units.

  • The Southeast registered the largest investment activity, with a volume of more than $1.7 billion and 128 assets changing hands year-to-date as of September.

Senior housing investment in the U.S. is increasing, with transaction volumes and average unit prices both rising significantly. The sector has seen multiple high-value deals and continues to benefit from stable fundamentals and rising occupancy levels. Recent data indicates that 2025 transaction activity is set to surpass previous years.

The tenant/demand lens underscores how sustained resident demand is directly influencing the decisions and confidence of institutional investors. Persistent absorption and high occupancy rates are not only supporting current valuations but are also encouraging broader strategic expansion. This momentum highlights the critical role of end-user demand in shaping market trajectories and guiding capital allocation. Institutions are increasingly aligning their strategies to meet this steady demand, resulting in shifts across acquisition patterns and investment priorities.

⚠️ Why it matters now

For CRE360’s audience, the focus on tenant-driven momentum means that institutional strategies and asset allocations are being shaped by actual occupancy trends and absorption rates. Developers, capital providers, and operators are likely to see evolving requirements and opportunities as institutions respond to persistent, demand-led signals. This alignment emphasizes the importance of monitoring the underlying drivers of occupancy and resident preferences when assessing market opportunities or risks.

TAKEAWAY

Continued monitoring of absorption and occupancy trends may guide future investment flows and strategic moves in the sector. As tenant-driven dynamics persist, institutions could further adjust portfolio strategies to align with areas of strongest demand. The sector may see ongoing recalibration of priorities as stakeholders respond to real-time signals from resident activity and market fundamentals.

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